SavvyNursesGuide respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase our products or services, register for events, download resources, join our mailing list or otherwise interact with SavvyNursesGuide.
For the purposes of UK data protection law, the business currently operates under Core Concepts, trading as SavvyNursesGuide.
1. Who We Are
SavvyNursesGuide provides educational resources, digital products, books, courses, masterclasses, events, community activities and professional development resources primarily for nurses and other healthcare professionals.
Business: Core Concepts trading as SavvyNursesGuide
Website: savvynursesguide.store
Privacy contact: [email protected]
If our legal or trading name changes, this Privacy Policy will be updated accordingly.
2. Information We May Collect
Depending on how you interact with us, we may collect information including:
- Your name
- Email address
- Telephone number, where provided
- Billing and transaction information
- Products, courses or events you have purchased or registered for
- Event attendance information
- Information you provide when completing forms or surveys
- Communications you send to us
- Marketing preferences
- Information relating to downloads of our free resources
- Technical information relating to your use of our website, such as device, browser and cookie information where applicable
- Payment card details are generally processed by our third-party payment providers rather than being directly stored by SavvyNursesGuide.
3. How We Collect Your Information
We may collect information when you:
- Visit our website
- Purchase a product or service
- Register or pay for an event
- Attend an online or in-person event
- Download a free resource, such as the SavvyNursesGuide Weekly Planner
- Sign up to receive emails or updates
- Complete a form or survey
- Contact us
- Purchase from us through a third-party marketplace or platform
- We may also receive relevant information from platforms that you use to purchase or register for our services, subject to those platforms' own privacy policies and settings.
4. How We Use Your Personal Information
We may use personal information to:
- Process purchases and registrations
- Deliver digital products and resources
- Manage event attendance
- Send important information about an event or purchase
- Provide customer support
- Respond to enquiries
- Administer courses, masterclasses and community activities
- Maintain appropriate business and financial records
- Improve our products, services and customer experience
- Send marketing communications where permitted by law
- Protect our business and prevent misuse or fraud
- Comply with our legal and regulatory obligations
5. Our Lawful Bases
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely upon:
- Contract – where processing your information is necessary to provide a product, event, course or service you have purchased or requested.
- Consent – for example, where you have actively agreed to receive particular marketing communications.
- Legitimate interests – where processing is reasonably necessary for the operation, administration, security or improvement of our business, provided those interests do not override your rights and interests.
- Legal obligation – where we are required to retain or process information to comply with applicable law, including certain tax, accounting or regulatory obligations.
6. Email Marketing
SavvyNursesGuide may send you information about relevant products, events, courses, resources, community activities and other services where we have an appropriate lawful basis to do so.
Where consent is required, we will ask you to actively opt in.
Where applicable law allows us to contact existing customers about our own similar products or services, we may rely on the relevant provisions of UK electronic marketing law.
Marketing communications will provide a way for you to unsubscribe or opt out.
You can change your marketing preferences at any time by using the unsubscribe option contained in our marketing emails or contacting us at [email protected].
Unsubscribing from marketing does not prevent us from sending necessary service communications relating to a purchase, booking or event you have registered for.
7. Free Resources
When you request a free resource, such as a planner, checklist, guide or workbook, we may use the information you provide to deliver the requested resource.
Receiving a free resource does not automatically mean that you have consented to all future marketing. Where marketing consent is required, we will provide an appropriate opportunity for you to opt in.
8. Payment and Third-Party Platforms
SavvyNursesGuide uses third-party services to operate parts of our business.
These currently include services such as:
- Stripe
- PayPal
- Eventbrite
- TikTok Shop
- Amazon
- GoHighLevel
These organisations may process personal information in accordance with their own privacy policies and may act as independent data controllers or processors depending on the particular service being provided.
We recommend reviewing the privacy information provided by these platforms when using their services.
9. International Customers and Online Events
SavvyNursesGuide's online products, resources and events may be accessed by people outside the United Kingdom.
Some of the technology providers we use may also process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps required by applicable UK data protection legislation to ensure that the information receives an appropriate level of protection.
10. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including meeting legal, accounting, tax and regulatory requirements.
Different types of information may therefore be retained for different periods.
Where information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.
11. Cookies and Website Technologies
Our website and third-party services may use cookies or similar technologies to operate the website, remember preferences, understand website usage and, where applicable and permitted, support marketing activities.
Where required by law, visitors will be given appropriate information and choices regarding non-essential cookies.
12. Sharing Your Information
We do not sell your personal information.
We may share information with trusted service providers where reasonably necessary to operate SavvyNursesGuide, including:
- Payment processors
- Event registration platforms
- Email and customer relationship management providers
- Website and hosting providers
- Online marketplaces
- Professional advisers
- Technology and administration providers
We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.
13. Protecting Your Information
We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based service can guarantee absolute security.
14. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to certain processing
- Request transfer of certain information in a portable format
- Withdraw consent where we rely upon consent
- Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise your rights, contact:
We may need to verify your identity before fulfilling certain requests.
15. Your Right to Object to Direct Marketing
You have the right to object at any time to the use of your personal information for direct marketing.
If you ask us to stop sending direct marketing communications, we will honour your request in accordance with applicable law.
16. Complaints
If you have concerns about how SavvyNursesGuide handles your personal information, please contact us first at:
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.
17. Children's Privacy
SavvyNursesGuide's principal services are intended for adults and healthcare professionals.
We do not knowingly collect children's personal information through our general services unless this is appropriate for a specific service or activity and suitable safeguards are in place.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or legal obligations.
The latest version will be published on our website with an updated revision date.
19. Contact Us
For questions about this Privacy Policy or how we handle personal information, please contact:
SavvyNursesGuide
Core Concepts trading as SavvyNursesGuide
Email: [email protected]
Website: savvynursesguide.store